The core modes of digital marketing, how they work and more.

This is an in-person program. Masks are optional at all in-person library events.

An online presence is a critical marketing component for success in most businesses. For all the successes in this area, there are also many unproductive attempts. Why do some companies develop leads and new clients/sales from their online presence and others do not? What leads to digital/online marketing success? Are there some core basics that “make or break” your investment in this area? The answer is yes.

Find out how you too can create a digital marketing plan that will help your business grow and thrive in this informative two-part series from marketing expert Judy Balint and Lynn Woll. This session covers the core modes of digital marketing, how they work, how effectiveness can be measured, and much more.

Judy Balint is a C-suite marketing executive who developed her career building iconic brands like Federal Express and E*TRADE among others. Today she is semi-retired and a Certified SCORE advising start-ups and mentoring young women developing their business careers.

Lynn Woll has extensive experience in a variety of marketing roles, including brand marketing, product marketing, new product innovation, marketing strategy, marketing analytics and digital marketing.

SCORE is a nonprofit association dedicated to educating entrepreneurs and helping small businesses start, grow, and succeed nationwide. They are a resource partner with the U.S. Small Business Administration (SBA) and have been mentoring small business owners for more than forty years. For more information about Central Oregon SCORE please visit their web site at http://centraloregon.score.org.